For women, it's grown-up sexy: dark colours, pencil skirts, tailored jackets, 1940s nipped waists." What will be hot in the future? "There'll be a return to chic and dressing up, but that doesn't mean the trend will continue In time it will all flip around in the other direction. There's a move towards things that are a bit biker too, and sheepskin will be in evidence. Career highlights "Shooting with David Bailey, who was amazing to work with - we bonded over Essex-girl jokes. And shooting in Rio for GQ magazine with gorgeous male models - we stayed in Copacabana Palace and got up ridiculously early, but had time to sunbathe and there were people employed to pour cold water on our feet." What will be hot next season? "In menswear there's a bit of a Pete Doherty influence, which is anti-fashion, a twisted version of what used to be gentlemanly attire: velvet jacket, vintage scarf and hat Fashion and rock'n'roll are going hand in hand. From the top league of football fashion are Rio Ferdinand, Luis Figo and Thierry Henry.
Brian Ferry, Michael Bubl?nd The Stereophonics span the music world. Film stars Damian Lewis, Ray Winston, Jamie Bell, Christian Bale, Steven Berkoff and Tom Hardy have also called on her services; and, just to complete the Who's Who with a touch of next-generation royalty, Frederick Windsor. She now works internationally, on titles such as Maxim Fashion in New York, the British and Japanese editions of GQ, and Tank. Her influence is also felt through advertising, informing our opinions of major brands such as Nike, Armani Exchange, Diet Coke, MTV and Reiss. Celebrity clientele Though she styles with both men and women, McClory has worked most famously with a group that defines what it means to be modern, manly and stylish.
I think it could be something from the 1980s next: fingers crossed it won't be those hideous page-boy cuts and pudding basin styles." CRYSTAL McCLORY Age 34 Why you need to know her McClory was the fashion editor at the British men's style magazine Arena, and associate editor of its high-fashion sibling, Arena Homme Plus. But one trend that will, literally, be getting bigger and bigger, is expensive-looking, luxurious hair - the kinds of power-blowdries from the 1980s For men, things are very different. There it's more about following trends, so there'll be squaddie buzzcuts, which are quite extreme, and the neat, well-groomed preppy look will hang around One thing that's going out is long hair at the back. So, as with women, a smarter, more groomed and less scruffy look is on the way in." What will be hot in the future? "Who knows? With hair, everything that goes around comes around, reinvented with a different angle, and I can't see that changing in a hurry. They fly him around the world to keep them looking sharp, whether it be a trip to the Olympics announcement in Singapore or the usual return journey to Madrid For men's and women's hair trends, he's one to watch. And now he has his own salon, with his friend Jonathan Long, he'll be bringing his influence directly to the high street.